Wilton Carpet News

Wilton Carpets broadens their product offer and changes its name to Wilton Flooring

Wilton Carpets broadens their product offer and changes its name to Wilton Flooring

Article posted 03 December 2013

Nearly 20 year’s ago the world famous carpet factory at Wilton was closed after the business was sold to new American owners who transferred production to a factory in Northern Ireland. 250 years of industrial heritage was saved by a new start-up led by former managers of the business with many of the former skilled employees joining the new enterprise in the first year of trading.

The new business focussed on the design and manufacture of carpets for up-market hospitality and leisure venues across Europe and North America. Today the manufacturing business continues to be a success with a long list of prestigious clients and a strong position in the commercial marketplace.

The ‘factory shop’ at Wilton Carpets has long been a great source of quality carpets at outstanding factory shop prices. Since 1995 this retail shop operation has been extended and now includes branches at Chandlers Ford and in Hedge End village.

Peter Le Count, Managing Director at Wilton Carpets explained….

‘Fashion changes over the year’s have led many consumers to choose wood, laminate and other hard flooring for the living areas of their homes. Carpet and Flooring retailers have followed this trend and Wilton Carpets now offers a wide range of flooring solutions. One of the strongest parts of our offer is our extensive range of rugs which is probably the most comprehensive available along the South Coast.’

‘ Customers are often surprised by our broad range of other flooring products beyond just good value carpets. Our carpet ranges cover the whole spectrum of colours and designs at outstandingly good prices, but this part of our business now only accounts for 60% of our sales. We are seeing strong growth in our other product areas including wood, laminates and Amtico. So we have decided to change our trading name to Wilton Flooring.’

‘The full Wilton Carpets offer is still available within all the branches of Wilton Flooring. There is no change to our company ownership, simply a clearer and more representative name above the door.

The new Wilton Flooring image is being rolled out across all our branches in time for the January Sale period. ’

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